The iPad mini stormed its way onto an impressive three million units sold over the weekend, Apple has officially announced.
Despite drawing much shorter queues than typical Apple launches, pre-stock of the iMaker’s first mid-sized slate was depleted in just three days and was practically sold out on its launch day.
Together with the latest, fourth-generation iPad, Apple shifted three million iPads in the weekend of November 2nd, doubling what the third-generation iPad managed in the same period back in March.
“Customers around the world love the new iPad mini and fourth generation iPad,” said Apple CEO Tim Cook in a statement.
“We set a new launch weekend record and practically sold out of iPad minis. We’re working hard to build more quickly to meet the incredible demand.”
The iPad mini has received mostly favourable reviews from critics who praised it for its light, slim design and robust build quality, but slated it for packing an arguably lower resolution screen compared to rival tablets such as the Google Nexus 7 and Amazon Kindle Fire HD.
The figures bode well for the tech giant, which saw its share price take a substantial dip due to lower-than-forecast shipments of the iPad in the latest quarter. With the holiday sales rush approaching, Apple will be optimistic of a much stronger quarter ahead.