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Microsoft ramping up Surface tablet orders

Microsoft ramping up Surface tablet orders

Microsoft has increased orders for the Surface tablet, in a possible sign that the software giant isn’t out of the race for slate market share just yet.

Since launching in October, some industry watchers have claimed that the Surface’s high price point and relative late arrival to market next to the iPad and Android rivals would combine to stymie its challenge.

And while it’s too early to say whether that’s true, Microsoft certainly seems bullish about its prospects, after raising orders to ensure there are enough units to go around as new retailers begin stocking the device.

Until now in the US and Australia sales were restricted to Microsoft stores.

General manager of Microsoft’s Surface division Panos Panay said: "The public reaction to Surface has been exciting to see.

"We've increased production and are expanding the ways in which customers can interact with, experience and purchase Surface.”

A concrete sales figure for the Surface is hard to come by right now. It’s similarly unclear which retailers are about to stock it, but we do know that it has just gone on sale in the US at Best Buy and Staples.

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