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The Daily iPad newspaper is no more

The Daily iPad newspaper is no more

The Daily dedicated newspaper for the iPad has been closed, after failing to attract readers prepared to pay the $.0.99 per week subscription over its two-year lifespan.

Launched in a blaze of publicity by proprietors Rupert Murdoch’s News Corp amid bold claims that it would chance the face of publishing, the app-cum-newspaper will officially close on November 15th.

Some staff, including editor Jesse Angelo, will be subsumed into The New York Post, but redundancies are also expected.

Murdoch said: “From its launch, The Daily was a bold experiment in digital publishing and an amazing vehicle for innovation.

"Unfortunately, our experience was that we could not find a large enough audience quickly enough to convince us the business model was sustainable in the long-term."

The Daily was believed to be losing in the region of $30 million per year and was only able to garner 100,000 subscribers. To break even, it would have required 500,000, according to The Guardian.

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