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Twitter developing photo filters to rival Instagram?

Twitter developing photo filters to rival Instagram?

Twitter may be readying its own take on Instagram, amid reports of photos uploaded ‘via Twitter for iPhone’ that appear to be filtered.

The Next Web spotted several photos uploaded by Twitter employees, including CEO Jack Dorsey, that look to be suitably Instafied, adding fresh fuel to chatter that it’s working on a new version of the official Twitter app that features built-in photo filters.

The micro-blogging giant has been entangled in something of a tech cold war with the popular photo-sharing service, following its decision to disable Instagram users’ ability to add friends from Twitter.

Instagram, which was acquired by Facebook earlier this year for an estimated $700 million, recently removed support for Twitter cards, which allowed Instagram photos to be displayed in whole directly within the Twitter stream. Instead they now appear in a non-optimised, cropped format.

Explaining the move, Instagram CEO Kevin Systrom said on stage at LaWeb: “We are currently working on building the best experience for Instagram users. A handful of months ago, we supported Twitter cards because we had a minimal web presence.

“We've since launched several improvements to our website that allow users to directly engage with Instagram content through likes, comments, hashtags and now we believe the best experience is for us to link back to where the content lives.”

According to sources familiar with developments, the clash for control between the companies is only about to intensify, as Twitter is reportedly working on its own Instagram-style photo filters that’ll enable users to spice up and upload their snaps from directly within the app.

That’s not to say Instagram users won’t be able to continue to share their images on Twitter. Systrom assured that particular function would still be present as it has been from the beginning.

“We will continue to evaluate how to improve the experience with Twitter and Instagram photos. As has been the case, Instagram users will continue to be able to share to Twitter as they originally did before the Twitter Cards implementation.”

Would you like to see Twitter to rival Instagram with its own hipster filters? Let us know in the comments section below.


The Next Web

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