Twitter has officially released Vine, a new video-sharing app for the iPhone with a nifty little twist.
Developed by a New York-based outfit of the same name Vine is not your run-off-the-mill video app, in that it only allows you to record six seconds of footage, forcing you to be more imaginative with your amateur masterpieces.
To record, you need to tap and hold the screen, which fills up your six-second bar. Letting go stops recording, allowing you to record something else, making it ideal for creating stop-motion animations and whathaveyou.
Dom Hoffman, Vine’s co-founder and GM, said: “Posts on Vine are about abbreviation — the shortened form of something larger. They're little windows into the people, settings, ideas and objects that make up your life. They're quirky, and we think that's part of what makes them so special.”
Twitter purchased Vine last year before it even had a chance to launch as a start-up. Although Hoffman compares the app’s six-second limit to Twitter’s 140 characters for tweets, we reckon it’s probably more accurate to call it the Instagram of videos, even if it doesn’t offer any hipster filters (for now, anyway).
On being acquired by Twitter, Hoffman said: “Our companies share similar values and goals; like Twitter, we want to make it easier for people to come together to share and discover what's happening in the world.”
Vine is available now for free on the App Store and will launch on other platforms (Android and Windows Phone, probably) in the near future.