The all-new BlackBerry Z10 has got off to a remarkably good start in the UK, amid reports of strong early demand.
Unveiled last week after much delay and anticipation, the Z10 is reportedly flying off the shelves, with several major networks and vendors even selling out of the less traditional and usually less in-demand white model.
Peter Misek, an analyst for Jefferies & co, told Forbes, ”We believe Carphone Warehouse is seeing widespread sell-outs while O2, Vodafone, Orange and EE are seeing robust demand.”
Although it’s still too early to get exact figures, Misek estimates the sell-in (units sold to retailers) to be “at least several hundred thousand units” in the UK.
“To put that in perspective, the iPhone had first weekend sales of five million+ in the U.S. The U.S. is five times larger so continued strong sales could bode very well for Blackberry.”
Misek added that pre-order numbers for BlackBerry’s domestic market Canada and the United Arab Emirates are also “solid”.
The news will no doubt raise a smile or two back at the BlackBerry HQ, after what’s been an ruinously difficult couple of years for the Canadian giant.
BlackBerry saw a large chunk of its market and mind share wiped out by the rise of Android and unremitting challenge of the iPhone and while it’s still very much in the black, the signs are good that it might just have enough fight left in it to live another day.
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