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HTC One delayed as suppliers no longer consider it a ‘tier-one’ customer

HTC One delayed as suppliers no longer consider it a ‘tier-one’ customer

HTC’s first hero smartphone for 2013 will not launch as planned due an acute shortage of key components, the beleaguered phone-maker has confirmed.

According to The Wall Street Journal, one-time leading Android manufacturer has informed retailers and networks, including Vodafone Group, that shipments for the HTC One will be delayed amid a shortage of parts for its new ‘UltraPixel’ camera.

HTC One black and silver official (generic)

HTC’s chief marketing officer Benjamin Ho in a statement: "We are working tirelessly with all of our channel partners to ensure that we can fulfill as many orders as possible.

"We will start fulfilling pre-orders by the end of March in certain markets and will roll out to more markets as we approach April."

One unnamed executive cited the reason for the shortages on HTC’s propensity to change order forecasts “drastically and frequently following last year's unexpected slump in shipments".

"HTC has had difficulty in securing adequate camera components as it is no longer a tier-one customer," he revealed.

The delay could prove costly for the Taiwanese company, which saw its year-on-year Q4 profits plummet 90 per cent.

htc one silver

It will also mean the HTC One won’t have as much of a head start as it could have on Samsung’s just-announced Galaxy S4, which lands in late April.

The news has already prompted analysts to forecast the resignation of HTC CEO Peter Chou, who had reportedly told senior executives last year that he would stand down if the One doesn’t succeed.

HTC One is scheduled for release later this month on Vodafone, which is currently taking orders. However, stock is said to be limited, so if you’re looking to pick one up, it’s advisable you don’t wait too long.


The Wall Street Journal

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