The Samsung Galaxy S4 has received some rapturous early notices from the tech world for its innovative take on the seemingly set-in-stone touchscreen user interface . But it's fair to say that Samsung's new wonderkit won’t be worming its way into the heart of HTC’s CMO any time soon.
In a damning review in the aftermath of the yesterday’s grand unveiling, Ben Ho of HTC dubbed the Galaxy S4 just “more of the same” aesthetically and claimed its apparently too-obvious charms pale in comparison with his company’s current flagship phone, the HTC One.
Ho muttered: "With a continuation of a plastic body, and a larger screen being the most obvious physical change, Samsung's new Galaxy pales in comparison to the all-aluminum unibody HTC One.
"This is more of the same. HTC remains the best option for those people looking for the best technology wrapped in premium design. Our customers want something different from the mainstream, who appear to be the target for the Galaxy.”
So how to respond to this? Well, it’s not terribly seemly way for corporate top brass to carry on, that's for sure. And we can’t help feeling that his comments are something of an own goal in highlighting once again just how far HTC has fallen from its HTC Desire-era pomp.
We also wonder if his attempt to stir up controversy are little more than an attempt to create a smokescreen after it emerged this week that the HTC One has been delayed by manufacturing glitches.
The problems with key parts are a real blow at a time when the company is bidding to regain its position at the smartphone-makers’ top table, after profits slid 90 per cent in the fourth quarter of 2012.