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Samsung Galaxy S4 launch sabotaged by LG guerilla ads in Times Square

Samsung Galaxy S4 launch sabotaged by LG guerilla ads in Times Square

Arch Apple-baiter Samsung is today absorbing jibes from a rival phone-maker for a change, after LG paid for a pair of cheeky billboard ads in the New York thoroughfare set to play host to a livestream of the phone’s launch later today.

Sitting (symbolically?) above spots trailing Samsung’s next Galaxy S handset in Times Square, LG’s advertisements look nigh-on identical to Samsung’s but tout the virtues of its Optimus G handset, with the strapline that the handset “is here 4 U now”.

samsung lg ads

We’re assuming that's meant to be a clarion call to punters who are in the market for a new smartphone and can’t wait another few weeks or so for Samsung’s fourth-generation kit to go on sale.

LG’s use of guerrilla tactics to piggyback off the publicity surrounding the S4 come after a series of – mostly US-centric - Samsung TV spots that delighted in taking potshots at Apple.

In a reversal of roles, with these ads it’s now Android market-leader who is being cast as the stuffy ‘establishment’ phone-maker by LG, which is seemingly intent on portraying itself as a plucky brand with ‘outsider’ appeal.

Times Square’s vast screens are set to air a livestream of the Samsung Galaxy S4’s launch event tonight at 7PM EST (12pm GMT), with the actual showcase taking place just streets away at Radio City Music Hall.

For a complete picture of what to expect from the handset, check out our Galaxy S4 rumours round-up.

Source:

SamMobile

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