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Apple mulling in-store iPhone repairs, subs-based AppleCare

Apple mulling in-store iPhone repairs, subs-based AppleCare

Apple could ditch its policy of replacing faulty devices with brand new ones in favour of in-store repairs, it has emerged, in a move that could dramatically reduce costs for the purveyor of premium pocket-lint.

According to Apple Insider, the Cupertino-based company now has the capabilities to carry out repairs to iPhones and other iOS devices in-store and has already been shifting to this approach.

Alongside repairs to “speakers, receivers, home buttons, the vibrator motor and battery”, which it currently carries out within branches, from next month Apple will be able to replace displays, camera parts, logic boards and sleep/wake buttons.

An Apple employee told the site: "The way it is now, if almost anything is wrong with an iPhone, iPod, or iPad, the entire device is exchanged for a like-new re manufactured (sic) device, whether brought into an Apple store or sent in for mail in repair.

“Now we are starting to actually repair the products and return the same device to the customer."

The change to after-care policy, which was purportedly outlined by Apple Vice President Tara Bunch, will also see Apple adopt for a subscription model for AppleCare.

The move would see customers given training with their iOS device, as well as a 24/7 version of the AppleCare service. Source:

Apple Insider

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