Apple could be about to take the fight to low-cost Android slates with a dramatic price cut for its next-generation micro tablet, reports suggest.
According to a report for investors courtesy of banking bigwigs Citigroup, Apple plans to sell the second-generation iPad mini 2 for around $249. By way of comparison, the current model retails for $329.
Going by the dollars to pounds rate, this equates to a price point of about £249 or so in the UK and makes the slate seem much more affordable next to the likes of the Android-powered Google’s Nexus 7, which you can pick up for £149 or so, and the Amazon Kindle Fire (a snip at £129 or thereabouts).
The report, which is based on supply-chain intelligence gleaned by Citi’s Asia-Pac Technology Team, also adds weight to rumours that the fabled low-cost iPhone will show its face this year, most likely in September.
The note states: “Supply chain checks by Citi’s Asia-Pac Technology Team suggest a mix shift surprisingly toward Apple’s older iPhone4/4S.
Then added. “And with our expectation of a low-end iPhone slated for September launch, followed by a sub-$250 iPad Mini, we expect this trend to persist.”
The iPad mini 2 is expected to differ from its predecessor principally through the inclusion of a high-density Retina-style display.
The low-cost iPhone, which we're terming the 'iPhone 5S', is expected to recycle parts from earlier iPhones and swap premium materials, such as glass and aluminium, for a cheaper plastic construction.