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Apple planning iPhone trade-in programme

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Apple planning iPhone trade-in programme

Apple is priming a trade-in service which will let punters packing the iPhone 4 or iPhone 4S get cash off an iPhone 5 when they upgrade their handset in an Apple store.

The move, which has been revealed by Bloomberg, will see Apple ship refurbished devices to developing markets, with the aim of taking on Google Android’s growing dominance.

‘People with knowledge of the plans’ told Bloomberg that the programme will be run in conjunction with Brightstar, a firm which has worked on trade-in schemes with US mobile networks AT&T and T-Mobile.

Word is that there’s still a brisk trade in old iPhones, with the three-year-old iPhone 4 still selling for around $200 across the pond.

While Apple has yet to make its plans official, the idea seems pretty much nailed- on. Apple still makes a new iPhone sale, while it can recoup the cost of buying old handsets back by servicing them and selling them on at a profit.

Expect to hear much more about this trade-in deal at Apple’s WWDC event, which kicks off next Monday, June 10th, with a keynote from Tim Cook and his team.

Source:  Bloomberg

Category: News

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