Buoyed by what we're assured was a strong showing for the Z10, BlackBerry is reportedly set to drop a third BB10-toting smartphone towards the end of the year.
Citing insider sources, CNET claims that the handset-maker's next effort will be dubbed the BlackBerry A10 and will land in November, in time to capitalise on the Christmas shopping spree.
Details are thin on the ground, but the handset is being touted as a viable challenger to "the likes of the next iPhone and Samsung Galaxy S4" and will replace the Q10 as BlackBerry's top-of-the-range smartphone.
Perhaps surprisingly in light of stronger sales for the Z10 than the Q10, the A10 will eschew the none-more-BlackBerry physical keyboard and will be an all-touch device.
It's also possible that it may debut a fresh version of BlackBerry's operating system.
BlackBerry (nee RIM) showcased a lower-end effort recently in the form of the Q5, which is expected to show its face on shop shelves in July.
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