Samsung has unveiled a suite of new colour options for the Galaxy S4, in what could be just the fillip the flagship phone needs.
Amid the official unveiling of the Samsung Galaxy S4 Active, Galaxy S4 Mini Galaxy S4 Zoom smartphones at tonight's press event in Earls Court, Samsung also announced that the S4 will soon be available in blue, red, purple, brown and pink.
The heavily marketed Galaxy S4, which may or may not have failed to meet sales expectations, was previously only available in black and white.
Samsung's showcase was also marked by the surprise unveiling of the Galaxy NX, an Android device that blurs the lines between a camera and smartphone, with support for interchangeable lenses and 4G.
Rounding off the showcase were new tablets in the Activ range, the pick of which is probably Ativ Q thanks to the option it offers to shift between Android and Windows 8 operating system.