Sony could be about to gazump Apple with an Xperia-branded smartwatch, a press invite to a launch event suggets.
The invitation for the showcase, which happens tomorrow at the none-more-swanky Bulgari hotel, trails what we're assured will be the "next breakthrough in the Sony design story". We're also promised hands-on time with whatever the gadget-maker unveils.
Although there's no mention of a smartwatch, the intimation that design will be the focus of the event, coupled with the fact that it's all been kept fairly low-key, suggests it's probably an accessory/peripheral rather than a new smartphone that's set for the big reveal.
We're certainly nominating a smartwatch to fill the hole, after a series of tweets last week from Sony's official Xperia account that alluded to the gadget-maker's long-time pedigree with wearable tech, in the form of the Walkman.
The same tweeter also mentioned Sony's previous foray into smartwatches, aka the SmartWatch, and trumpeted the fact that it is the "only wearable device with 200 #firstgen apps on @GooglePlay."
Naturally, we'll be at Sony's event in force. So make you check back here for news, hands-on videos and all the reaction on the ground.