Apple’s share of the smartphone market has plummeted to a three-year low, with new data from Strategy Analytics showing the Cupertino company lagging well behind key rival Samsung.
Announcing its April-to-June results earlier this week, Apple was keen to trumpet the fact that its 31.2 million iPhone sales were the best ever in that particular quarter.
However, Samsung shifted more than twice as many, flogging 72.4 million units, thanks largely to the launch of the Galaxy S4.
That means Sammy’s sales are up by a colossal 43.9% year-on-year, compared to a 20% for Apple.
LG took third place, up to 5.1%, while Lenovo placed a surprising fourth, its sales jumping by 130.6 per cent to take a 4.7% share.
What that clearly shows is that Nokia, HTC and BlackBerry are a long way from getting near the top table.
Their devices are among those labelled ‘other’ by Strategy Analytics.
Strategy’s claim that this represents Apple’s lowest ebb for three years will make grim reading in California.
With iPad sales also on the slide, it appears the days of Apple sweeping all before it are well and truly over.