The next-gen iPhone will tip up on September 27th, according to Wells Fargo securities analyst Maynard Um.
Um claims that this date is the most likely for a launch event, taking into account Apple's recent announcement of unspecified new products coming our way in the Fall (which this year runs from September 22nd to December 21st) and its preference for holding showcases on Fridays.
You want our two cents? In the light of Apple's recent financial performance, we're not wholly convinced.
With iPhone sales remaining strong despite weak performances in other areas, we think Apple may feel that this date is too soon and reveal the device later in October instead.
The iPhone 5S is likely to launch alongside a new budget iPhone with a plastic shell. Apple will probably also use an autumn event to update its iPod range, as its has done annually for over a decade.
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