HTC has showcased a new mid-range smartphone dubbed the Desire 500, breathing new life into a brand synonymous with the phone-maker’s glory days of 2010.
Powered by Android (HTC has yet to confirm which version it will ship with), the Desire 500’s spec sheet takes in a 4.3-inch, 480x800 display, a 1.2GHz quad-core processor and 4GB of internal storage, with scope to boost this by up to 64GB by adding a microSD card.
It will also feature HTC’s BlinkFeed custom skin. Like Windows Phone, this serves up live news and social networking updates to users homescreens.
Rear and front-facing cameras (eight-megapixels and 1.6-megapixels respectively) are on board too, along with the Video Highlights app that enables users to meld still photos together into a video stream and add a soundtrack to add an extra layer to the narrative.
The phone is set to go on sale from August. Pricing has yet to be established, however its mid-range spec sheet indicates it’ll most likely be up for grabs from £20-25 per month from launch.
Peter Chou, HTC CEO, said: "The Desire range has become renowned for bringing a premium mobile experience to the mass market.
"This particular model, the Desire 500, is no different. It is perfect for people who are always on the go, it enables powerful multitasking and live streaming of important and interesting information, and it boasts an excellent camera and that bring your important moments to life."