Amazon has officially revealed its new Kindle Fire HDX tablets, bringing an end to months of speculation and leaving Apple as the only major player not to have updated its slates in 2013.
There are two versions of the Kindle Fire HDX, one coming in at 7-inches, another at 8.9.
The specs of both devices are seriously impressive, with the 7-inch model toting a 1900x1200 display with 323 pixels per inch.
The 8.9-inch model ups the ante with 2560x1600 resolution and a whacking great 339 ppi.
Under the bonnet, there’s a Qualcomm Snapdragon 800 processor, 2GB of RAM and Dolby Digital Plus, with the battery able to eke itself out for 11 hours. This is upped to a massive 17 hours when used for reading only.
The 8-megapixel camera is certainly a jump on its rivals and can record 1080p video too. But the really cool feature is the Mayday button.
Tucked away in the settings menu, this lets an Amazon tech advisor take control of the Kindle Fire HDX whenever you have a query or problem. Think of it like IT support, but cool.
The 7-inch Kindle Fire HDX is set to cost $229 (£142) in the US and is on sale from October 18th. A 4G model will be up for grabs from November 17th for $329 (£198). That’s $20 cheaper than a 4G Nexus 7.
The basic 8.9-inch model lands on November 7th for $379 (£235), rising to $479 (£297) for the 4G edition, which launches on December 10th.
One bit of bad news: Amazon has said nary a word about when the Kindle Fore HDX will land in the UK, or how much it’ll cost when it does.