Good news if you're liable to break your new iPhone 5s or 5c: Apple has extended its AppleCare+ program to the UK. AppleCare+ was previously available in the US.
It's essentially a warranty. Pay £79, and you'll cover your iPhone or iPad against damage for two years. Want to protect your iPod touch or iPod classic? It'll cost you £49.
You'll have to take it out within a month of buying your idevice. If you want to replace or repair your device, you'll have to pay a £55 excess each time.
Apple will also provide technical support over the phone for your hardware, iCloud, wireless networks, and the company's own apps like FaceTime and Safari.
If you've never dropped your device before, but want to play it safe, Apple also announced a range of cases for both the iPhone 5s and 5c.
Expect a glut of third-party covers to hit the shop shelves soon, too.
The 5c cases come in a range of bright colours to co-ordinate with the device. They also feature holes in the back, so you can see which colour 5c you plumped for. The 5s's are slightly more sober, and are made of premium leather with a luxury feel.
Both new iPhones will be available from 20th September. You can pre-order the 5c from tomorrow, but if you want the 5s on launch day, you'll have to join the queue at the Apple Store.