Apple’s new iPhone 5c, revealed last night, has been slapped with a SIM-free price tag of £469 for the entry-level 16GB model. That prices rises to £569 for the 32GB edition.
The pricing strategy suggests that the phone is not the budget device many Apple watchers were expecting.
Instead, Apple is set to tackle the lower end of the smartphone market with a new 8GB iPhone 4S, costing s still-hefty £349 off contract. The iPhone 5 has been discontinued.
The iPhone 5c packs in many of last year’s flagship’s features, including an 8 megapixel camera, the same A6 chip (the new top-end iPhone 5s uses a new A7 processor), support for 13 4G LTE bands and 10 hours battery life when nattering over 3G.
The big deal, though, is the polycarbonate shell. Available in blue, green, pink, yellow and white, the shift in design is a clear effort by Apple to try and entice a younger crowd to its iPhone brand.
However, its 4-inch Retina Display is likely to be considered on the small side when compared to cheaper models such as Samsung’s Galaxy S4 Mini and HTC’s One Mini, both of which pack far larger displays.
The iPhone 5c goes on sale on September 20th, with pre-orders opening on September 13th.