A better battery is top of would-be iPhone 5S buyers’ wishlists for Apple’s forthcoming flagship handset, it has emerged, trouncing ostensibly sexier, newer features in a uSwitch poll.
Asked to choose the feature they most wanted from those rumoured to be on board, nearly half (48.4 per cent) of the sample of 1,284 uSwitch Tech users named a longer-life battery.
The landslide result highlights the age-old longevity problems that continue to blight smartphones, even as manufacturers continue to add fresh, cutting-edge features to their handsets.
In second place with 16.6% was fingerprint scanning technology, which is being touted as this year’s killer software feature a la Siri and Facetime in previous years.
Assuming it's on board the handset, then, it’s a pretty safe bet that the security-boosting biometric tech will feature heavily in artfully directed TV ads, presumably with a big-name director attached.
In at third, fourth and fifth respectively in our wishlist rundown are a more powerful A7 quad-core processor (8.3%), an improved camera with dual-flash (4.8%) and more storage capacity (5.8%). All of which are surely dead certs to happen, if earlier iPhone refreshes are anything to go by.
Also nailed on for the iPhone 5S is the already-revealed and completely rethought iOS 7 operating system which will power the phone. But with just 5.7% of the vote, it appears that Apple’s overhaul of its OS perhaps isn't as craved by the public as it is by scribes in the tech press.
Rounding off the poll was Near Field Communications (NFC) (3.3%), support for physical games controllers (1.3%) and iBeacon indoor navigation (1.1%). The latter two features were both confirmed for the next iPhone when iOS 7 was showcased back in June.
The findings come as Apple is about to lift the lid on the iPhone 5S at 6pm UK time at a special press event in Cupertino, California.
For the first time ever, the new flagship iPhone is expected to be accompanied by a low-cost stablemate, in the shape of the iPhone 5C.