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  5. Apple ramps up iPhone 5s production, scales down iPhone 5c

Apple ramps up iPhone 5s production, scales down iPhone 5c

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Apple ramps up iPhone 5s production, scales down iPhone 5c

High demand for Apple’s iPhone 5s has apparently prompted Cupertino to ramp-up production of its top-end handset by 75%. But interestingly, a sluggish start for the iPhone 5c has led to a 25% production cut for the cheaper device.

The numbers come from NPD DisplaySearch, with the analysis company claiming that low iPhone 5c demand may be down to Apple not pricing the device as cheaply as many had expected.

However, with the iPhone 5s going so strongly, amid rumours it is outselling the iPhone 5c by two to one, Apple’s headline sales figures for the current quarter are unlikely to be badly affected. The company reveals its latest numbers next week.

Apple sold a record-breaking nine million iPhones the weekend after the iPhone 5s and iPhone 5c were introduced.

The 5c, which costs £469 for the entry-level model, came in far pricier than Apple watchers had wanted, with some predicting the tech giant would put the handset in the same bracket as dirt-cheap Android phones.

Source:

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