Apple’s top-end iPhone 5s is outselling its cheaper iPhone 5c stablemate by a massive two-to-one in the United States. That's according to a new report by Commercial Research Intelligence Partners (CIRP).
Surveying punters who snapped up an iPhone at the end of September, CIRP found that 64% bought an iPhone 5s, 27% went for an iPhone 5c and an impressive 9% opted for the super cheap iPhone 4S.
The numbers suggest the iPhone 5c isn’t doing as well as many had thought ahead of launch. It was widely believed that the slick design and lower price point would entice more users, but that doesn’t appear to be the case, in the US at least.
CIRP says that the 5c is essentially doing what the iPhone 4S did after the launch of the iPhone 5 in 2012. Playing the role of last year’s device being sold at a knockdown cost.
What is clear is that while many predicted the decline of the high-end smartphone, the iPhone 5s is slaying all before it. If those percentages are applied to the recent record-breaking opening-weekend figures, then the iPhone 5s would have shifted 5.7 million compared to the iPhone 5c’s 3.3 million.
They also suggest that Apple was right to ignore calls to release a truly budget device and stick to the premium end of the market, which it knows better than most rival manufacturers.
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