Apple will stick to its recently adopted policy of launching two iPhones per year, reports suggest, despite underwhelming demand for its first-ever mid-range handset.
In September, Apple, which has until now released a single new phone annually, broke with past form to release two new iPhones simultaneously. Alongside the top-end iPhone 5S came the lower-specc’d iPhone 5C that swapped aluminium and glass for a cheaper plastic construction.
Pegged as the ‘budget iPhone’ ahead of launch, the iPhone 5C was expected to be the handset that took Apple smartphones to a new market of cost-conscious consumers.
However, its unexpectedly high price point appears to have severely hampered its prospects at the cash registers, amid reports that Apple has downgraded orders from supply-chain partners.
However, that doesn’t appear to have dented the tech giant’s confidence that its policy of multiple smartphone releases in a single year is the right one. Not if influential Morgan Stanley analyst Katy Huberty can be believed, anyway.
In a note to investors, Huberty, who based her projections on a meeting with Apple CEO Tim Cook and Chief Financial Officer Peter Oppenheimer, forecasts that we can expect "multiple [iPhone] refreshes per year" from hereon in.
What isn’t clear is whether this means we can expect iterative variants of the top-end iPhone aimed at different markets a la Samsung’s variations on its Galaxy S handsets.
It could be that Huberty’s talk of "multiple refreshes" refers instead to new, cheaper iPhones continuing to appear alongside new high-end, costlier kits.
Morgan Stanley’s number cruncher apparently didn't reveal that she expects from forthcoming iPhones when it comes to spec sheets.
However, rumours indicate it could be home to a larger five-inch screen, possibly fashioned from super-robust sapphire.