Chinese mobile maker ZTE is set to take on Samsung, Sony and Apple by releasing its own smartwatch. That’s the word direct from the company’s marketing boss, Lu Qianhao, speaking with reporters from The Wall Street Journal.
Lu said plans were afoot to reveal the as-yet-unnamed device in the first quarter of 2014, with a release date coming between April and June.
He claimed that ZTE’s offering would be a more mainstream, affordable take on the smartwatch than Samsung’s poorly-received Galaxy Gear. However, despite this promise, it’ll only be compatible with ZTE smartphones.
That may not put off Chinese customers, who the company is planning to target with its wearable kit. Lu said that if it was successful then a follow-up device could work with Android phones made by other manufacturers.
ZTE’s move will likely precede the arrival of an updated Galaxy Gear and Apple’s much-anticipated iWatch. New rumours have suggested the latter could be available as soon as the second quarter of next year.
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