O2 has trimmed the price of the BlackBerry Z10 and the Sony Xperia Z, as networks clear virtual shelf space ahead of the arrival of a glut of new smartphones next year.
The upfront fee that applies on Sony’s Xperia Z when customers sign up to a two-year contract at £27 per month on O2 has been cut from £99.99 to £29.99.
Allowances are 600 minutes and 750MB of 3G mobile internet usage per month, plus unlimited text messages.
Pick up BlackBerry’s touchscreen-toting Z10 at £22 per month, also over 24 months, and you’ll now get the phone free. Previously O2 charged £99 upfront. Your monthly allowances here are exactly in line with the Xperia Z deal.
O2’s round of price reductions comes as the industry gears up for what could be an unusually busy first quarter in 2014.
Alongside a new HTC flagship phone, purportedly dubbed the One-Two, we’re also due a new LG device at the tech fest that is the CES expo in January.
Likely to busiest of all the industry’s major players, though, is Samsung.
If rumours are to be believed, its Q1 product pipeline includes the Galaxy S5 flagship phone, a new edition of the Galaxy Gear smartwatch and a slimmed down take on the Galaxy Note 3.