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Samsung backing wrong horse with flexible Galaxy phone, suggests survey

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Samsung backing wrong horse with flexible Galaxy phone, suggests survey

Samsung may want to reconsider pinning its hopes on flexible phones or reserve the tech for devices other than its flagship handsets, after a study revealed strong levels of antipathy towards the nascent technology among punters.

After years of speculation, the handset-maker brought the first-ever curved screen smartphone to market earlier this year in the form of the Galaxy Round.

samsung flexible screen

Samsung, which has shown off bendy smartphone prototypes at trade shows for some time now, is expected to make good on its tentative foray into the flexi-phone market by following up the Round with a bendable smartphone later this year.

However, despite all the column inches that the Round generated, reports indicate it has failed to sell as well as might have been hoped in Samsung’s domestic market in South Korea. This was the sole territory where it was granted a release.

And the notion that a flexible phone would do any better should be treated with due scepticism, it appears, after a uSwitch Tech poll of over 2,000 site visitors revealed that 41 per cent of consumers would not consider buying a bendy smartphone.

Whether Samsung would trial tech that’s yet untested on the mass market on its flagship phone is a moot point, of course.

But signs that major changes with the Galaxy S range could be afoot were underscored by recent rumours that the Galaxy S5 could be fashioned from diamond-coated metal and that a premium range of Galaxy smarties may also be in the pipeline.

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