Samsung may trim the asking price of the Samsung Galaxy S5, it has emerged, in an aggressive gambit that could swing the balance the Korean phone-maker’s way in its battle with Apple.
Until now, the signs were that Samsung may even hike the price of its next-gen flagship effort, amid higher production costs of the Galaxy S5’s metal construction and general pressure on margins for smartphones.
At the very least, the handset was expected to be priced in line with previous new-gen Galaxy S-branded kits. That means it’d likely be on sale at not far shy of £600 when bought SIM-free. Or from £40 or so per month on contracts from launch.
However, perhaps as a consequence of the widely reported, weaker-than-expected sales of the S4, it seems a price cut for the S5 is being considered.
According to people “familiar with the matter” cited by business-news site Bloomberg, the potential price reduction has been precipitated by “encouragement by at least one wireless carrier”.
How much of a cut there might be is anyone’s guess. But we think even a haircut of £5 per month might be enough to make the phone seem a much better deal to punters, who’d baulk psychologically at shelling out £40 every month.
The same sources also added heft to existing speculation that the Galaxy S5 will pack a sharper, slightly larger 5.2-inch screen – up from five inches – and will feature “improved security features”.
By which we take it they mean the handset will boast a much-rumoured Touch ID-style fingerprint scanner, purportedly secreted in the home button.
Samsung is set to officially unveil the Galaxy S5 on February 24th at Mobile World Congress, most likely alongside the next edition of its Galaxy Gear smartwatch.