You could never accuse Samsung of being overly focused on one product.
The world’s biggest mobile-maker has become adept at releasing so many variants of its smartphones that it’s become almost impossible to keep up.
2013 saw the Galaxy S4, Galaxy S4 Zoom, Galaxy Note 3, Galaxy S4 Mini and Galaxy S4 Active to name but a few.
The Korean giant is quite simply desperate to be all things to all people.
It’s able to use its huge scale to drill down and try and cater for every conceivable consumer, even at a time when smartphones are do–it–all devices which by and large offer similar apps with only fine distinctions between them.
So, it comes as no surprise that Samsung is taking the same approach with the smartwatch.
After 2013’s disastrous Galaxy Gear, it’s used Mobile World Congress to unveil three new models: the Gear 2, the Gear 2 Neo and the Galaxy Gear Fit.
Notice that the first two ditch the Galaxy moniker.
That’s because they use Samsung’s own Tizen software. Not a huge concern to the end consumer, sure.
But why keep the Galaxy name with its Fit smartwatch, when it doesn’t use Google Android either?
See, that watch has a pared-down Samsung system that doesn’t relate to other kit.
Confusing, right? You'd better believe it.
For all its success, Samsung has carved itself a niche as the company most guilty of unleashing an array of kit that only serves to confound all but the most hardcore fans.
That’s not to say these three new smartwatches aren’t any good.
Just that Samsung would surely have been better served delivering one model and pushing that as hard as it could.
A flexible screen, a camera and fitness tracking would all have gone down a storm on one device.
So, why is it doing this? To entice different price points and prove that smartwatches can work for all.
That’s a bold move, seeing as it’s still such a nascent category.
It also knows that if it can offer its Galaxy Gear Fit cheaply, it will have something to bash Apple with when it launches its (sure-to-be-expensive) iWatch later this year.
The fact is, though, everyone is still waiting for Apple to push the space forward and show how smartwatch design should be.
Current models remain clunky and Jony Ive’s design nous will surely push the category into new territory.
Samsung can try its all things to all people approach. But with smartwatches, it’s way too early in their life cycle to make such a move. Apple, it’s over to you.