Apple has just pulled the wrappers off its latest attempt to take over the auto market with a fresh feature for iPhones called CarPlay.
Due to be detailed at this week’s Geneva Motor Show, the tech giant's new offering allows drivers to use their iPhones more safely while on the road.
That equates to an intuitive, easy–to–use interface on a car’s native interface.
Best of all, it uses Siri to allow you to send texts, make calls and use Apple’s own Maps app.
Rather than scrabbling around for your phone, Siri can be fired up by pushing the voice activation button on a compatible car’s steering wheel.
As well as being able to access native apps for music and audio, Apple is also allowing third party access from the start for Spotify and iHeartRadio.
Volvo, Ferrari and Mercedes will all demonstrate cars using CarPlay in Geneva.
However, Apple has signed up a string of other major manufacturers too, including BMW, Ford, Nissan, General Motors, Kia, Jaguar Land Rover, Peugeot, Suzuki and Toyota.
CarPlay is scheduled for release in 2014, and will be available as an iOS 7 update for iPhones using Lighting connectors.
That means iPhone 5, 5C and 5S owners can all play nice, although iPhone 4 and 4S owners will miss out.