The HTC One M8 will be available to buy from Carphone Warehouse within minutes of its unveiling on March 25th, it has been confirmed.
In what Carphone is dubbing a “retail first”, the handset is to go on sale at six of its London outlets from 4pm next Tuesday.
The official launch event for the phone formerly known as the HTC All New One happens the same day across London in Olympia at 3pm.
As well the chance to try and buy the handset, Carphone's Westfield Stratford, Westfield White City, Oxford Circus, Centrepoint and Tottenham Court Road stores will host launch-day events with “entertainment and giveaways”.
Carphone’s concession in Selfridges won’t be participating in that kind of japery, but will also be offering the phone for sale on the day.
A Carphone Warehouse spokesperson said: “The HTC One is an award winning handset that set the bar for design during 2013 and made many sit up and take notice – the new HTC One M8 is likely to continue that trend and will cement HTC’s future as a heavy-hitting smartphone manufacturer.
"We know how keen customers are to get hold of the latest tech as soon as possible and that is why we are so excited to be able to offer the new HTC One so quickly after it is unveiled.”
Specs for the heavily leaked handset are currently unconfirmed, but are believed to include an UltraPixel camera, a five-inch, 1080p Full HD display, a wholly revamped version of HTC’s BlinkFeed homescreen and a 2.5GHz quad-core Qualcomm Snapdragon 800 processor.