HTC has revealed that sales of its phones were up by 2.2% year–on–year in March. It’s the first time the Taiwanese mobile maker has posted positive sales growth in 28 months. But that’s where the good news ends.
The company made a loss of £37 million in the first three months of 2014, with revenue of around £600 million. That’s far lower than its own estimate of around £710 million, made in February.
HTC believes that the newly released One (M8) will give it a profit boost in the second quarter. That device has been up for grabs for two weeks and has already been on the receiving end of huge critical praise.
However, the situation mirrors that of 2013, when the then flagship HTC One was billed as the company’s saviour.
With Samsung’s Galaxy S5 due to go on sale and a host of rivals in the Chinese market continuing to grow, HTC remains in a tough spot. Analysts have said that the true test will come as the current quarter ends, when the One (M8) will no longer be new. If HTC can sustain sales, they say, it could finally have turned a corner.
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