The first-ever Apple smartwatch looks a little bit more inevitable today, after the tech giant issued a tell-tale amendment to a trademark filing.
As alighted on by MacRumours, Apple recently broadened its corporate trademark to include ‘Class 14’ objects in key markets, such as the UK and Mexico, and in the decidely less hotly contested battlegrounds of Norway and Ecuador.
Assuming you’re unfamiliar with the intricacies of product classifications (and we think that’s a fair assumption to make), Class 14 is the category that covers jewellery.
It doesn’t take Mylock Holmes to work out that Apple’s gambit is clearing a path to market for its foray into wearable technology, aka the much-rumoured iWatch smartwatch.
Apple applied for sole rights to use the name ‘iWatch’ last year and has since secured the services of Nike bigwigs to work on the device, suggesting its functionality could be focused on fitness.
Recent mutterings from the tech rumourmill point to a September release, alongside the next iPhone or iPhones, with LG purportedly enlisted to manufacture the display.
It’s thought that challenges manufacturing the screen and battery has stymied the iWatch so far, with CEO Tim Cook reportedly keen for the device to offer five or six days use on a single, full charge.