EE has announced plans to boost its 4G network, on the day it announced that sales of its 4G contracts now outstrip those of 3G.
After reaching what CEO Olaf Swanatee dubbed the “tipping point for 4G”, EE confirmed it will double the footprint of its premium, faster 4G service to 40 towns and cities this year.
This will mean customers can expect average speeds of between 24Mbps and 30Mbps, compared with average speeds of 8-12Mbps in areas where the network has yet to be upgraded.
The carrier also announced that ongoing expansion has seen 4G coverage arrive in 2,588 villages and small towns with populations under 10,000, in what it claims constitutes a “rural revolution” for mobile broadband in the UK.
Concurrently, connectivity at airports and one roads and train lines has been enhanced. EE claims that 47 major train stations and 22 of our 24 airports are now on board with 4G.
Coverage now encompasses 50% of “50 of the busiest motorways and A-roads” too, amid a drive to add the busiest motorway service stations to the network.
Swantee said: “We’re committed to remaining one step ahead – adapting our network to make 4G available where it matters most, with a focus on more rural areas, transport links and offering our customers the best network experience and great value, innovative devices and plans.”
In a typically full EE press day – they tend to be replete with news -, it was also confirmed that its 4G customer base has swollen to 3.6 million, some 18 months after launch. It plans to grow 4G subscribers to 6 million by the end of the year.
EE’s event saw a ‘flock’ of avian-themed devices unveiled, including a iPad Air-style tablet. We’ll be bringing you news of these and some hands-on photos in two ticks.