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Huawei Ascend P7 official

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Huawei Ascend P7 official

Huawei has pulled the wrappers off of its new Ascend P7 smartphone. And thankfully, this new top–end marvel comes with 4G smarts baked in, unlike its predecessor, 2013’s Ascend P6.

The Chinese company is clearly hoping that loading the device up with LTE support and offering a sturdy design which makes the Galaxy S5 and other plasticky Androids look cheap by comparison, will help it gain a foothold here in Blighty.

As with all the best new smarties, the P7 comes with an eyeball–stroking 1080p, 5–inch display.

Underneath, you’ll find a quad–core processor, 2GB of RAM, Android 4.4 KitKat and 16GB storage space. The latter can be bumped up via microSD, with the chance to add a further 64GB.

The big deal here, though, is the front–facing camera. At 8 megapixels, it’s designed for hi–res selfies, or, to use a hideous portmanteau dreamed up by Huawei’s marketing bods, ‘groufies’.

The notion of a ‘group selfie’ may be nothing new, but surely there’s no need for a special new term? Even in the wake of THAT snap from the Oscars.

Either way, that snapper should make video calls look super sharp. And the 13 megapixel shooter round the back will surely serve up great snaps too.

Huawei says the P7 will hit shelves next month and while no price has been revealed, it’s promised to come in much lower than any current, top–end device.

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