Research in the United States suggests that Apple’s iPhone is actually the most widely used smartphone out there, contrary to shipment stats which give phones using Google’s Android a healthy lead over Cupertino’s device.
Mobile-advertising aggregator firm Chitika analysed data across North America and found that the iPhone snared 53.1% of all smartphone internet traffic during its study.
That compares to 44.5% for all Android phones combined. The remaining percentage points were covered by BlackBerry, Windows and other, smaller platforms.
Such research is generally regarded as more solid than shipment stats, as it deals with end users only. Shipments focus not just on how many phones users have bought, but also those in the inventory of mobile networks and retailers.
In the US and Canada, where the research took place, Android holds 53% market share, with iOS on 41%.
This new data points to a lot of Android devices being stuck at retail, waiting to be bought but still counting towards Google’s large usage numbers.