LG has officially unveiled its new flagship handset, the G3. The supercharged smartphone is aimed at taking on Apple’s iPhone 5S and Samsung’s Galaxy S5. And it seems the Korean tech titan has poured all its resources into getting to the top of the pile.
LG has already got one up on local rival Samsung when it comes to design. The brushed metallic finish looks sharp, even if the rear is actually plastic. But it’s the display where LG has really pulled out all the stops.
The 5.5-inch panel packs a massive 2560 x 1440 resolution, offering 538 pixels per inch. That puts it well ahead of all the current crop of smartphones and lays down the gauntlet for the rest of 2014’s new devices.
The camera, too, is a headline-grabber. While the 13-megapixel sensor might not sound all that, the ‘Laser Auto Focus’ function definitely sets the LG G3 apart. It uses a laser beam to help you toggle onto subjects and focus your snaps fast.
The front-facing peeper, which clocks in at 2.1 megapixels, has a gesture control selfie mode that also impresses. Just clench your fist at the screen to start the timer and get set for narcissistic perfection.
Keeping everything on an even keel is a Qualcomm Snapdragon 801 processor, with a removable battery and microSD support making the G3 an ideal choice for those who like to pack extra content or who need to ensure they don’t run out of juice while out and about.
LG has included some of its own quirky software to sit atop its Android KitKat OS too. Smart Notice takes on Google Now, serving up information you need about the weather, your calendar and more.
The LG G3 is due to land in the UK at the start of July, with Three, O2 and Carphone Warehouse all stocking the handset.