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HTC One M8 helps company into profit

HTC One M8 helps company into profit

HTC’s highly–rated One M8 smartphone helped the Taiwanese company to post a small profit in the last quarter, breaking a run of three quarters of losses.

The company made $92 million (£53 million) profit on revenue of $2.2 billion (£1.28 billion) during the period from April to the end of June.

That doesn’t compare terribly well to Apple’s massive $10.2 billion (£5.94 billion) haul during its last reported quarter, but could mark a long-awaited turning point for the Taiwanese company.

Despite the critical success of last year’s One device, the handset failed to sell in sufficient numbers to prevent HTC from looking as if it was on the brink.

The M8 could prove to be the start of a comeback, but the real challenge will be to shore up this success.

HTC has already revealed a string of new mid–range and budget models to help it do just that.

The One Mini and One M8 Ace should help it along, but the road back to the top will doubtless remain an arduous one.



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