Apple is working with watch-industry mainstays Swatch and Fossil to ensure its iWatch blooms into a family of techno timepieces aimed at a range of buyers.
A source cited by tech and business site VentureBeat claims that Apple is also collaborating with Suunto and is likely to have enlisted the services of Timex too.
It’s intended that eventually the iWatch will be available in an iteration that suits everyone “from geek to chic”.
In the light of the prominence of the Health app in iOS 8, it’s likely that a sports-focussed smartwatch is also in Apple's plans.
Given Timex’s fitness watch pedigree with its Ironman range, the smart money is on the Dutch company will get the nod when it comes to creating something to take on the likes of Samsung’s Galaxy Fit.
Perhaps the most interesting thing about VentureBeat's report, though, is that there’s a nary a mention of Nike among the list of collaborators.
That seems more than a little rum. Not least because of the close relationship between Apple and Phil Knight’s sportswear purveyors.
Not only did they work together on the hugely popular Nike+ run tracker, Apple’s Tim Cook sits also sits on Nike’s board. And Apple has even enlisted the services of former-Nike+ and FuelBand software staffers to work on the iWatch.
All of which means that Nike will surely have some kind of key role to play by the time the iWatch(es) drop. Even if there's not a Nike-branded model to buy.
Although widely tipped to land in September along with the next iPhone or just after, the complete absence of component leaks means we’re not convinced the iWatch will land this year.