Claims that Swatch is working with Apple on a special branded edition of the iWatch are wide of the mark, the purveyor of POP fashion watches has revealed.
Yesterday, Swatch was named alongside Fossil and Suunto as companies that have been enlisted to work on a range of iWatches. Apple was reported to be targeting every niche market from “geek to chic" with the project.
That may yet that prove to be true. But it’s not a program that Swatch is involved with. At least not if an official denial issued to Reuters is anything to go by.
Dubbing the report as “unfounded”, a spokesperson for Swatch said that although it had supplied Apple with integrated circuits, that’s as far as their relationship extends.
Earlier this month, Apple announced it had hired a former heavy-hitter from Tag Heuer to augment an iWatch exec team already studded with talent from the likes of Burberry and Nike.
The consensus is that Apple’s first smartwatch now won’t tip up in September alongside the iPhone 6, as had originally been mooted. According to one report, production now isn’t due to start until November.
Features reportedly on board the device include a 2.5-inch screen, health-monitoring sensors and wireless charging.