Another video messaging app launched a bid for screen time on your smartphone today, with the arrival of Snapchat-worrying application Peeps.
Like Slingshot and Taptalk, the winningly named Peeps (we're guessing it's because you’re actually peeping at your 'peeps/friends and fam' on your handset) allows users to send ten-second video messages to groups of friends.
But Peeps’ big sell, and what may well prove to be its killer USP over its competitors, is that it lets you view your video conversations back in sequence.
According to developer Alex Edge, that's resulted in some more creative uses than the selfies, cat videos and illicit, saucy missives that Snapchat is renowned for.
Edge said: "We've had users recording a video diary of their travels in California, creating comedy sketches on the Central Line and even songwriters collaborating on harmonies together.
“The playback features mean Peeps is proving to be a utility as well as a very fun messaging app."
We took a turn of the app in its beta test phase and found much to admire. Not least the clean and modish U.I and simple "hold-to-record, release-to-send" mechanism. And the fact that you don’t even need the app to receive messages is a pretty smart gambit too.
Peeps is available to download now for iOS powered devices, with an Android edition being readied for release later this year.