More signs that interest in iPads is fading arrived today, adding weight to the notion that the era in which iPads helped transform tablets from niche devices to mass-market gadgets could be coming to an end.
Earlier this month, Apple announced a surprise fall in iPad sales to 13.28 million during the last quarter.
This is the second consecutive quarter they have dipped and is a quarterly low for Apple tablets, despite the fact that they’re now available in two iterations: one of which is significantly more affordable.
Now there are further indications that the iPad is losing its lustre, after a uSwitch Tech survey detected surprisingly low levels of demand for the soon-to-land 2014 editions of the iPad Air and iPad Mini
Asked which Apple product they’re most excited about this year, just 8% of poll respondents said the iPad Air 2. And just 3% cited as the third-gen iPad Mini as the forthcoming bit of iKit that’s buttering their muffins.
Conversely, in keeping with forecasts that the iPhone 6 is already shaping up to the biggest selling iPhone ever, interest in Apple’s forthcoming handset is booming.
Some 46% of the sample named the 5.5-inch iPhone 6 as top of their wishlist, making it the most-wanted device in Apple’s 2014 line-up. The 4.7-inch model is also on course for robust sales with 27% of the vote.
Interestingly, the iWatch only managed to poll 16%. That’s a little surprising in the light of the usual hysteria that surrounds a new product class from Apple.
But given murmurs that people are already becoming disillusioned with wearable tech and that they’ve yet to even see what a blurrycam shot of what it’ll look like, it’s perhaps not entirely unexpected.
The next-gen iPads are expected to land before the end of the year, with some even forecasting a September due date along with the iPhone 6.
Conjecture and leaks around the iWatch has cooled of late, suggesting either that Apple has tightened up security around it (unlikely, we’re saying) or that it remains at a nascent stage of development.