The iPhone 6 and iPhone 6 Plus went on sale today, amid the now-familiar scenes of vast queues, profiteering opportunists and jostling that greet the arrival of every new Apple smartphone.
Combined opening-weekend sales for the 4.7-inch iPhone and its 5.5-inch phablet big brother are expected to exceed last year’s figure, when nine million iPhone 5S and 5C handsets found their way into punters’ hands.
That’s an impression compounded by day-one pre-orders racing to four million within 24 hours, which represents a new record for Apple.
It’s not yet clear how much stock there is to go around in the UK. But with pre-order customers facing waits of up to a month for some models, it’s likely that there’ll be a lot of disappointed iFans milling around outlets later today.
This year’s iPhone models marked what could be the start of a sea change in customer behaviour, with more and more consumers seeming to shun pay monthly contracts bundled with the iPhone 6 and instead opting to buy the phone outright and take a cheaper SIM only deal.
That was born out by traffic to uSwitch Tech’s SIM only deals comparison pages doubling in the hours after iPhone 6 and iPhone 6 Plus orders went live, as the iArmy shopped around for a cheaper way to own the iPhone 6.
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