Tim Cook has told the New York Times he expects the new iPhone and iPhone 6 Plus to trigger ‘the mother of all upgrades’.
Speaking with the paper in the wake of yesterday’s launch event for the handsets, which also saw the debut of the Apple Watch, Cook said he was fully expecting a slew of users to ditch Android in favour of the new iPhones.
The iPhone 6 comes with a 4.7–inch screen, with the iPhone 6 Plus topping out at 5.5–inches.
The move comes years after Samsung and other key rivals began producing larger screen phones, with Apple claiming in a court document earlier this year that consumers ‘want what we don’t have’.
Cook added the the iPhone 6 was ‘appreciably better in every single way’ compared to older models.
The proof will come when pre–orders start on September 12th, before the phones are released a week later.
Apple is still going to sell its older, smaller models. The iPhone 5S and iPhone 5C have both been given a price cut following the launch of the two new capacious devices.
New York Times
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