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Microsoft binning Nokia and Windows Phone brands for Xmas, document confirms

Microsoft binning Nokia and Windows Phone brands for Xmas, document confirms

An internal marketing document has confirmed that Microsoft is planning on ditching the Nokia and Windows Phone brands beyond Christmas.

The move comes despite Microsoft Corporate Vice President, Chris Weber, telling uSwitch that there was ‘no timeline’ for phasing out the name.

Weber said: “On our mobile phone side, the Nokia brand, we have licensed to use that for 10 years. And we expect to continue to do that.”

However, this latest leak, which The Verge has confirmed is the real deal, shows Microsoft ending the use of Nokia on marketing material by the end of the year.

nokia lumia 635 side on

"As part of our phased transition, we will drop the manufacturer name from product references during the Holiday campaign," it reads.

That’s perhaps no surprise after Microsoft subsumed Nokia’s device business in a multi billion dollar deal earlier this year. But the end of the Windows Phone name is a bold move.

It appears the company will now simply use Windows instead. The OS itself isn’t being killed off, which may create some confusion among consumers looking to differentiate the mobile and desktop offerings.

Source:

The Verge

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