Motorola has finally pulled the wrappers off the new Moto X, after a string of leaks revealed the company’s plans for a new flagship device.
Check out our video hands-on with the Moto X below
Dubbed simply the Moto X (not the X+1 as some leakers had suggested), it comes with some seriously impressive specs.
The screen has been bulked up to 5.2-inches and now sports 1080p credentials rather than its predecessor's less eyeball-friendly 720p.
Moto has trussed the phone’s edges up in aluminium too, with custom designs available to make the Moto X unique to you.
Motorola has also confirmed its customisation tool, Moto Maker, is now available in the UK, meaning you can even give your phone a wooden finish if you wish.
The camera has been bumped up to 13 megapixels and, excitingly, you can even shoot 4K video on it.
That ultra hi def feel will require a 4K source to watch it back, but it shows Moto is still able to lead the line in smartphone innovation.
There’s a Qualcomm Snapdragon quad core processor inside, and stock Android 4.4 (with a few added Motorola features, including its tweaked version of Google’s voice assistant).
Available in black and white (not to mention that 'wood-look' bamboo option), the Moto X will cost £419.99 SIM-free and will be up for grabs from Amazon at the end of September.