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Samsung moves engineers out of mobile division

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Samsung moves engineers out of mobile division

Samsung has sent 500 engineers from its mobile division to other parts of the company, in a move widely seen as a response to a dismal year which has seen its smartphone sales struggle to match expectations.

The staff have been moved to its home entertainment, printer and corporate software divisions. The Korean company revealed its plans in a statement, saying the move is intended to "further strengthen the company’s overall software prowess".

Samsung also noted that hopes the gambit will “enhance our competitive edge in the Internet of Things (IoT) industry and increase synergies for the Tizen platform".

Tizen’s use in Samsung smartwatches and other devices suggests the company is looking to branch the software out of smartphones.

Its Samsung Z phone was outed in June and is due to hit shelves later this year.

However, the prevalence of Google Android and Apple iOS means Tizen is unlikely to make huge gains in the increasingly entrenched smartphone space.

This move points to Tizen smartphones taking a backseat while it develops other kit for the platform.

Samsung recently revealed its new Galaxy Note 4 flagship, as well as the metal-build Galaxy Alpha.

Both devices are expected to try and counter the recently released iPhone 6 and iPhone 6 Plus.

Source:

WSJ

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