Apple Pay, the Cupertino company’s new mobile payment solution, appears to have already moved into a dominant position in the United States, with retail partners revealing strong take up since its launch at the start of October.
McDonalds told the New York Times that transactions made using Apple Pay on its terminals represented half of all contactless payments made in its outlets. The other half was made up of contactless cards and services such as Google Wallet.
Whole Foods said 150,000 payments had been made in its stores using Apple Pay, while pharmacist Walgreens said it had seen a doubling in mobile payments since the service’s launch.
The news comes after Google reported seeing a surge of interest in its wallet tool since the arrival of Apple Pay on compatible iPhones in the U.S. via the iOS 8.1 software update.
"Quite frankly, a lot of it has to do with the strength of the Apple brand and how much merchants and customers love how easy the experience is,” Forrester Research analyst Denée Carrington told the NYT. “I’m not saying it’s changing the landscape overnight. But this has never happened with other mobile wallets.”
It’s still not clear when Apple Pay will launch outside of the United States, with Apple requiring regulatory approval from banks before the system can be put in place. China and Europe are both thought to be next in line for the service.
New York Times
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