Samsung has confirmed that it will slash its vast array of phone models by up to 30% in the next year, as it looks to arrest a worrying decline in sales and profits.
Last month, Samsung revealed that profits in its mobile division had slumped by 74% in the three months between July and September. The company is facing up to increased competition across the Android sector of the market, as well as having to deal with the twin–pronged attack of Apple’s larger new iPhones.
Speaking to the Wall Street Journal, the company said it planned to, “...increase the number of components shared across mid- to low-end models, so that we can further leverage economies of scale.”
While that means savings, Samsung will be hoping that it doesn’t adversely affect sales of its devices. The company has long produced a wide variety of handsets based on its flagship bestsellers which have clearly left consumers confused and willing to look elsewhere.
Samsung is said to be working on a new smartphone range for 2015, which will apparently see it opt for a more conventional naming strategy. Rumours have also begun to emerge about its plans for its Galaxy S6 flagship, which is expected to feature a metal design and improved specs when it launches, possibly next spring.
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